Author Echo Public Relations
"Amplify Everywhere."
Services & Pricing
Author Echo provides a wide range of book publicity services, available both in package deals and a la carte opportunities. All services target print and internet media. Radio and television publicity is not included.
Authors and Literary Agents: Author Echo PR offers an industry-unique, commission-based payment plan with no money due up front. Restrictions do apply, so click here for details.
For all others, rates and services are as follows:
Premium Promo Package - $3,499
Basic Promo Package - $1,999
A La Carte Services - Request a bid
On-Call Services - Prices vary
Premium Promo Package - $3,499
The Premium Promo Package is tailored to accompany the release of a new book. This package is available for both publishers and authors. It includes:
• 4-month print and internet campaign, beginning 2 months prior to book release.
• Pre-release press announcement distributed to 4,000 magazine editors and newspaper journalists (including media outlets such as Entertainment Weekly, New York Times, Wall Street Journal, People magazine and more).
• Pre-release ARC with press kit distributed to proprietary media list of influential bloggers and online personalities.
• Book release announcement distributed to 8,000 magazine, internet, and newspaper outlets.
• Post-release press announcement distributed to 8,000 magazine, internet, and newspaper outlets.
• Full press kit creation including:
1) author bio,
2) backgrounder/book summary,
3) book excerpts,
4) story pitches,
5) recommended interview questions.
• Author Interview / Q&A sheet, distributed to media outlets with free reprint permission.
• Pre-written book review article, distributed to media outlets with free reprint permission.
Basic Promo Package - $1,999
The Basic Promo Package is tailored to accompany the release of a new book, but focuses exclusively on the copywriting elements of a promotional campaign. It does not include media distribution. This package is available for publishers. It includes:
• Copywriting: Pre-release press announcement. (Distribution not included.)
• Full press kit creation including:
1) author bio,
2) backgrounder/book summary,
3) book excerpts,
4) story pitches,
5) recommended interview questions.
• Copywriting: Book release press announcement. (Distribution not included.)
• Author interview / Q&A sheet.
A La Carte Services - $100 per hour (with 8 hour minimum fee per project). Contact for a formal bid tailored to your needs.
A La Carte services are available for both publishers and authors. They include:
• Copywriting: Pre-release press announcement. (Distribution not included.)
• Copywriting: Book release press announcement. (Distribution not included.)
• Copywriting: Post-release press announcement. (Distribution not included.)
• Copywriting: Author Bio.
• Copywriting: Backgrounder/Book Summary.
• Copywriting: Book Back Cover Copy.
• Promo Strategies: Story Pitches.
• Promo Strategies: Recommended Interview Questions.
• Editorial: Author Interview / Q&A sheet (rights-free).
• Editorial: Pre-written feature article profile (rights-free).
• Editorial: Pre-written book review article (rights-free)
• Creative Consultation (editorial or marketing)
• Author Coaching: "Interacting with the Media"
• Author Coaching: "Public Speaking for Authors"
• Personality Interviews
• General Copywriting (marketing, advertising, catalogs, mailers, scripts, and more)
On-Call Services - $1000 per month retainer, plus individual service fees at 15% discount.
On-Call services are available for publishers only. They include:
• Author Echo staff and services on priority call for your company at all times.
• Dedicated PR specialist assigned to your company.
• Up to four hours of free PR consultation per month.
• Priority deadline scheduling.
• 15% discount off the regular price of any Author Echo service listed above.
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All prices and services are subject to change at any time.
