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FAMILYFANS Books & Comics
(Amazon.com)
Reader Appeal: All Ages Genre: Digital Books
Let me start with a few disclaimers. First, I’m not an early adopter. For most of my life I’ve let other people experience the bleeding end of new technologies before I’ve jumped into the fray. I was slow to make the move from 8-track to cassette and even slower to that newfangled “Compact Disc” format. It was half-past 2007 before I finally got a phone with a built-in MP3 player…and I still haven’t completely figured out how to download music into it. Besides, I’m notoriously tight with my money. I’ve usually found ways to use the library or borrowed books to meet my voracious reading needs. But I am an avid reader. I typically plow through at least a book a week, and on vacation more like a book a day. I wanted you to know these things before I told you that, yes, I was deeply in the crowd of early adopters on the first day when Amazon.com released its new electronic reader, called the Kindle. I got my Kindle three weeks ago, and that means the last three weeks of my life I’ve felt like a kid in a candy store! I am delighted with the intuitive usability of this device. I feel confident that it will revolutionize the way publishers deliver content – and the way readers will consume it. Let me offer my opinion of the merits of books versus the Kindle. PRICE – Advantage KindleAt $400 for a Kindle you’re probably thinking I’m nuts. Let me run through the numbers with you. The Amazon Kindle provides wireless internet access WITHOUT additional monthly subscriber fees. New release titles are sold for $9.99 on the Kindle. Assuming I would normally buy a new release for $15 on Amazon, CBD, or at Sam's Club, that means I’ll pay for my device in a year and a half at my reading pace. If you also subscribe to magazines or national newspapers, you’ll find per issue savings of at least fifty cents that will help you to see the long-term price advantage of the Kindle over traditional print mediums. FUNCTIONALITY – Advantage KindleThe amazing search functionality of the Kindle gives it a significant advantage over a traditional book. I can search for a word or phrase, not just in the book I’m reading, or in any book I’ve downloaded to my Kindle, but anywhere online. The Kindle automatically bookmarks the page I stopped reading on (finally no more scraps or paper or toilet paper or creased dust jackets to hold my place). The Kindle also allows me to highlight or take notes on anything I’m reading. And it provides the option of audio-book usage with a headphone jack in case you don’t want to disturb your neighbor on the train or plain ride.
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